Given the high daily traffic of the iTunes Store (for music and video), I’m not surprised, but the App Store seemed perfectly responsive all day long. And it’ll be interesting to see what happens tomorrow, after the iPhone 3G goes on sale in Europe and North America, and after (I presume) the iPhone 2.0 OS update is officially released for existing iPhone users. It’ll be interesting to see if Apple continues displaying these numbers going forward. I suspect both the non-live updates and downward fluctuations are related to caching. The download numbers don’t seem to be live, and a few developers who’ve been (understandably) obsessing over their numbers all day have told me that they’ve seen them fluctuate - both up and down. These numbers very well may change over time - for example, perhaps some users are treating the free ad-supported versions as the equivalent of demo versions, and, if they continue using and enjoying the apps, will spring for the paid premium versions in a few weeks. So the ratios are very similar: 48-1 for Exposure, and 42-1 for Twitterrific. As of this writing, here’s how the download counts look: Exposure The Iconfactory’s Twitterrific and Fraser Speirs’s Flickr client Exposure share a very similar model: both apps are available through the App Store in two forms: (a) a free version, supported by occasional ads from The Deck 1, and a paid ad-free version for $9.99. Second, for the handful of apps with free and paid counterparts, we can see how many people are willing to pay for the non-free versions. That’s $109,440 in revenue in under a day - about $76K for Sega, and $33K for Apple. As I type this, Sega’s Super Monkey Ball game has been downloaded 10,955 times, and costs $9.99. First, obviously, you can look at popular apps and figure out how much money they (and Apple) have made. This is interesting for a couple of reasons. These download numbers are not visible in iTunes - only in the App Store app. Given that the only way to download a non-free app is to buy it, it more or less puts sales figures out in the open. On the iPhone’s App Store app, at the bottom of the details page for every app is a downloads count. Observations regarding the App Store and some of the apps: Download Counts The App Store, Day One Thursday, 10 July 2008
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